Sweet

Elvis Tineo’s farm, La Naranja, is a three-hectare coffee plantation located at an altitude of 1,650 meters in the Jaén region of Peru. Named for the orange trees that grow alongside his coffee plants, La Naranja has become Elvis's passion and livelihood since he took over in 2016. The farm was originally part of a larger six-hectare family estate, which Elvis inherited from his father.

On La Naranja, Elvis cultivates Caturra, Catimor, and Catuai coffee varieties. These are grown in soil with ideal pH levels for coffee cultivation and processed using an anaerobic method, where the coffee ferments in bags. The region benefits from frequent rainfall and a moderate climate, although challenges such as droughts and coffee rust (La Roya) occasionally impact production.

Elvis’s farm yields around 40 quintals annually. While his focus remains entirely on coffee, he integrates sustainable farming practices, using a mix of organic and chemical fertilizers to enhance the health of his soil. Despite facing environmental challenges, Elvis continues the family tradition of coffee cultivation, a practice passed down through generations, and he remains proud of producing high-quality coffee for international markets.

His vision for the future is to make La Naranja a sustainable enterprise, continuing to grow and improve the quality of his coffee while honouring his family's legacy.